Live That Glow | Your Expert Beauty Guide

Studio 10 Skin Repair Perfect Canvas Treatment Foundation SPF 30 compact with dual shades opened during testing for review.

8th August 2026

I’m 43 and Tried Pro Age Brand Studio 10’s Foundation Compact. Here’s My Honest Review

Woman with red hair posing outdoors among evergreen trees in sunlight, looking over her shoulder.

6th August 2026

This is all You Need for a Polished Five-Minute Face, According to Ruby Hammer MBE

Could ViQure’s S-LD Finally Make My Bikini Line Hair Removal Routine Painless?

Woman in a sparkling, multi-tone gown posing on a red-carpet, photographers in the background.

More People Are Asking AI What They Should Look Like – But Should You Trust it?

Newest stories

Close-up of a pink/red cosmetic bottle resting on a soft white towel.

I Tried e.l.f.’s Viral Blush Tint… And it May Even Beat Cult Classics Like Benefit’s Benetint

Our honest verdict on e.l.f.'s viral blush tint

BY Philippa Pearne

A square glass bottle with amber-brown liquid lies on its side, casting a dark shadow on a light surface.

Gourmand Fragrances Are Finally Growing Up – Here’s How to Wear the Trend

Sweet scents just got seriously sophisticated

BY Philippa Pearne

Portrait of a person with short hair wearing a red lace top, leaning against a beige textured wall.

Why Your Skin Looks Better on Holiday – And How to Keep the Glow Once You’re Back Home

BY Jordan Samuel

Woman sitting cross?legged among tall stacks of white ELLE SERA boxes in a storage area, smiling at the camera.

Exclusive Interviews

“You’re Buying a Haribo With a Health Claim”: The Wellness Industry’s Biggest Myths

The supplement myths you shouldn't fall for

BY Sally Underwood

A collection of JOON BYRD skincare and haircare bottles and jars in pastel pinks and purples on a glass shelf against a peach background.

Exclusive Interviews

“96% of Our Skin Is Below the Chin”: Joonbyrd’s Founder on Rethinking Body Care

The dermatologist changing how we think about body lotion

BY Sally Underwood

Woman lying on grass among peonies, wearing sunglasses and a sleeveless denim top, smelling a large pink flower at her face.

17 of Our Favourite English Beauty Picks Worth Cheering On This Summer

The homegrown beauty winners we're backing

BY Philippa Pearne

Makeup Simplified with Ruby Hammer MBE

The MUA-Approved Hooded Eye Makeup Secret That Changes Everything

BY Ruby Hammer MBE

TIKTOK MADE US TRY IT

28th April 2026

I’ve Tried Almost Every Charlotte Tilbury Product – These 7 Are Most Worth Your Money

BY Philippa Pearne

Ulike Air 10 device

31st January 2026

Bodycare Reviews

This Device Promises 96% Hair Reduction in Just 2 Weeks… Here Are my Surprising Results

BY Sally Underwood

20th January 2026

Skincare Reviews

I Tried This Cult Retinal Serum for 3 Months – And Was Shook by My Results

BY Philippa Pearne

8th February 2025

Haircare Reviews

Why K18’s Leave-in Molecular Repair Mask Isn’t for Everyone

BY Laura Kemp

THE FRAGRANCE EDIT

A square glass bottle with amber-brown liquid lies on its side, casting a dark shadow on a light surface.

Gourmand Fragrances Are Finally Growing Up – Here’s How to Wear the Trend

BY Philippa Pearne

6 Indie Fragrance Brands to Get to Know Now (Before Everyone Else)

BY Alice Hartwell

Summer Fridays Sunlit Vanilla in a journalist's hand

Summer Fridays Just Launched its First Fragrance. But is it Worth the Splurge?

BY Alice Hartwell

28th March 2026

The Chic Girl’s Guide to Finding Your Signature Spring Fragrance

BY Philippa Pearne

ASK OUR EXPERTS

Woman with red hair posing outdoors among evergreen trees in sunlight, looking over her shoulder.

6th August 2026

Makeup Simplified with Ruby Hammer MBE

This is all You Need for a Polished Five-Minute Face, According to Ruby Hammer MBE

BY Ruby Hammer MBE

Portrait of a person with short hair wearing a red lace top, leaning against a beige textured wall.

Your Real Skin with Jordan Samuel

Why Your Skin Looks Better on Holiday – And How to Keep the Glow Once You’re Back Home

BY Jordan Samuel

Makeup Simplified with Ruby Hammer MBE

The MUA-Approved Hooded Eye Makeup Secret That Changes Everything

BY Ruby Hammer MBE

Portrait of a woman with eyes closed, wearing lavender tulle against a bright blue sky.

Your Real Skin with Jordan Samuel

Before You Buy Another ‘Plumping’ Product, Here’s What to do First

BY Jordan Samuel

Close-up of a person wearing bright red heart-shaped sunglasses, sunlit face visible behind the lenses

23rd April 2026

Dr Idriss Addresses… Beauty Misinformation and What’s Behind its Rise and Rise

BY Dr Shereene Idriss

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