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A Skin Soothing Favourite?

While I’ve never been convinced toners are an absolute necessity in every single skincare regime, I personally like using one as quick way of making sure I’ve removed all makeup/dirt.  And (in the case of the gentlest toners) for adding a little extra hydration pre-moisturiser.

Beyond that though I’ll be the first to admit I’m a total sucker for some great marketing, which made buying Fresh’s real rose petal-infused Rose Deep Hydration Facial Toner* something of a no-brainer.

The Brand

Created by Lev Glazman and Alina Roytberg, Fresh Beauty started out its life in Seattle, USA, in 1991. Iinspired by the food bazaars of their native Russia, and with a mission to sell indulgent yet natural products from around the world, Fresh quickly won a loyal customer base with its nature-inspired formulas, touch of luxury and oodles of pretty packaging.

Fresh has since gone on to become something of an Instagram favourite (probably at least partly thanks to that pretty packaging) and is now stocked by most major beauty suppliers from Sephora and Cult Beauty to Space NK.

And overall I’ve become quite the fan- enjoying the mostly gentle formulas and the dewy skin results- with their Rose Deep Hydration Facial Toner becoming a firm favourite.

Fresh Beauty’s Rose Deep Hydration Facial Toner

A true blast of old world nostalgia, part of the beauty of this toner lies in it’s, well, beauty.  Genuinely lovely to admire on bedside/dressing tables, the actual rose petals here makes give this a feel that’s total luxury (the light scent of rose when opened doesn’t hurt either).

But does that necessarily add up to a toner that’s good for skin?

Well yes, in this case, thankfully it mostly does. Because in addition to its insanely photogenic looks (making me feel slightly like a 1920s socialite when I use it), this toner also packs in some seriously skin-soothing ingredients, boasting glycerin (to soften) and Rose Damascena flower water (to hydrate).

Finally, Angelica extract (a Japanese herb full of polyphenols and vitamins…also the name of one of the Rugrats- who doesn’t love a 90s cartoon?) soothes and hydrates.

On the downside though there is also some artificial fragrance here as well as citronellol and geraniol (two additional fragrances which can be potentially irritating for some skin types).


The Full List of Ingredients

Aqua (Water), Glycerin, Butylene Glycol, Rosa Centifolia Flower, Rosa Damascena Flower Water, Rosa Multiflora Fruit Extract, Angelica Keiskei Extract, Rosa Damascena Flower Oil, Sodium Hyaluronate, PEG-150, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Sodium Citrate, Xanthan Gum, Citric Acid, BHT, Parfum (Fragrance), Phenoxyethanol, Citronellol, Geraniol

How to Use it?

Despite its glamorous appearance, Fresh’s Rose Deep Hydration Facial Toner goes works pretty much like every other toner; applied to a clean cotton pad (preferably a re-usable one!) and swept over cleansed skin before getting on with all the over hoopla of serums and moisturisers etc.

On the Skin

After sweeping over cleansed skin, this fluid leaves a gentle sheen of hydration in its wake, as well as a delicate, rosy scent (which is surprisingly less fresh and green smelling, and more slightly old-fashioned).

It also seems to soothe redness in my own sensitive skin, leaving it comfortable and giving me a good few minutes before I need to reach for the moisturiser (always a bonus when I’m also trying to style my hair/apply blusher/put my clothes on all at the same time in the mornings).

Since this contains some fragrance though, very sensitive skin types might prefer to skip the excitement of the rose-inspired luxury here and steer towards something totally fragrance-free and instead aimed at protecting the skin’s natural barrier.  For when my own skin is seriously dry or stressed I’m a big fan of Paula’s Choice Advanced Replenishing Toner**, which has a nourishing milky texture and is packed with antioxidants and omega fatty acids to soothe and moisturise when skin has become frazzled.

The Takeaway

Overall, I really enjoy this gentle and really quite luxe-feeling toner. And as an added bonus, I also really like that this is available in a 100 ml travel size so I don’t have to leave it behind when going away.

The addition of fragrance here means this might not be for everyone, however, and since it’s pretty difficult to find a tester for toners to try before you buy it definitely means something of a risk for the most sensitive skin types.  For that reason, very dry or rosacea and eczema types might want to skip the glamour and head straight for something like the Paula’s Choice product instead.

All other skin types are likely to be fans though.

Great for: Hydrating and removing the last traces of makeup and cleanser. Dry, slightly sensitive, or even oily skin types. Also gift buying (as no one is going to be unhappy you bought them a product this pretty)

Not-so-great for: Very sensitive skin and budget buying (since this lies firmly in the ‘luxe’ category).

Fresh’s Rose Deep Hydration Facial Toner is from £21 for 100 ml, Cult Beauty UK and from $25 for 3.3 oz/ 100 ml, Sephora US


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