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 • Skincare  • Skincare Reviews  • Will Byoma’s £12.99 Hydrating Serum Quench My Thirsty Skin?
byoma hydrating serum byoma's serum review

Will Byoma’s £12.99 Hydrating Serum Quench My Thirsty Skin?

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Main Image – Courtesy of Writer

Byoma is one of the skincare brands I’ve seen everywhere while scrolling on my social media feeds – and for good reason.

I’ve been using their products for around a year now and I’ve been pleasantly surprised by not only the affordability and accessibility of their products, but I’ve found that they actually work.

In a world where most of us can’t afford those viral (often expensive) skincare products, Byoma is a breath of fresh air.

Their products are even safe for younger skin to use, which is perfect for parents whose children are seeing the likes of Drunk Elephant and e.l.f everywhere and begging them for that £70 moisturiser or retinol serum that really isn’t suitable for teen skin.

So, how did Byoma’s hydrating serum fare on my combination skin, and would I recommend it?


byoma hydrating serum byoma's serum review

Image – Courtesy of Writer


Byoma’s Hydrating Serum

This ultra-lightweight, moisture-boosting serum is enriched with hydrating heroes for “bouncy, glowing skin and strengthened daily skin barrier function”, says the brand.

It’s really affordable (£12.99 on the Byoma UK website/$14.99 on the Space NK US website) and, unlike a lot of other brands, it’s super accessible and available in shops like Boots and Target as well as the Byoma website.

Combining their own trademarked Tri-Ceramide Complex Serum, this hydrating serum also includes squalane and glycerin to hydrate and replenish moisture.


What’s in it?

Byoma’s Hydrating Serum features their unique ‘barrier-boosting’ Tri-Ceramide Complex made up of ceramides, cholesterol, and fatty acids, combined with a powerhouse pairing of squalane and glycerin to replenish skin’s moisture levels delivers and give instant hydration.

According to a 2016 study, glycerin (also known as glycerol) is “the most effective humectant” available to increase hydration on the top layer of your skin.

A study from the American Academy of Dermatology Association says that glycerin can “hydrate the outer layer of the skin (stratum corneum), improve skin barrier function, provide protection against skin irritants, accelerate wound-healing processes, relieve dry skin, and may help with psoriasis.

Squalane – a natural lipid with moisturising and antioxidant properties – is the hydrogenated version of squalene, a naturally produced sebum that starts to decline as we age. It “helps increase hydration, and thanks to its anti-inflammatory properties, can help with acne and eczema“.

Sounds super hydrating, right? But how does it actually feel on the skin?


byoma hydrating serum byoma's serum review

Image – Courtesy of Writer


My results

Firstly, I’ve got combination skin that’s dry in some areas and oilier in others. This can make skincare routines quite difficult since I don’t want TOO much moisture but I need hydration and soothing.

I had some bouts of acne and pimples when I was in my late teens, which have also left some marks and scars on my face, and I get the occasional breakout on my chin (thanks, hormones!) which can leave me looking a little bit red.

Byoma says their hydrating serum should be incorporated as step 3 in your skincare routine, after toning and before moisturising. They advise 4-6 drops onto cleansed, damp skin, pressing in gently until it’s fully absorbed.

I’ve been using the serum in the morning and evening for around 6 weeks, sometimes alternating between The Ordinary’s Soothing & Barrier Support Serum (which I’ve also reviewed here). While I haven’t noticed a huge improvement in my skin, it’s definitely hydrating and super lightweight.

I use around 4 drops of the serum, my skin drinks it right up and it only takes a few seconds to absorb. This is especially handy for those of us who always seem to be running late or would prefer extra time in bed before work rather than waiting for skincare to sink in (this is definitely me!).

The texture and colour are different to their Brightening Serum, with their hydrating serum being a milky, creamy colour rather than opaque and it feels a little like a thin jelly.


byoma hydrating serum byoma's serum review

Image – Courtesy of Writer


I usually use the serum before applying Byoma’s Moisturizing Gel Cream and, when used together, my skin feels hydrated and moisturised without feeling heavy or greasy (I hate heavy moisturisers that feel like they are lying on my skin).

The brand itself claims that “trans-epidermal water loss (TEWL), redness, dryness, and flakiness are minimized to support happier, healthier daily skin function. Skin feels instantly smooth, soft and nourished.”

While I agree that my skin does feel smoother and somewhat nourished, this serum may be a little too thin for some (they also have a Hydrating Recovery Oil which might be better for those wanting something heavier).

While I like the Byoma packaging for its cool colours and the fact it weighs very little which makes it easy to travel with or pop in my handbag, I do find the dropper a little difficult to use and I have found that sometimes it doesn’t suck up enough product. This doesn’t bother me too much but might annoy some people.


What other users are saying

This serum has been getting some pretty good reviews on their website and Instagram, with one user saying “I suffer from severe eczema which worsens in the winter time!

“This has helped me massively with reducing dry flakes and preparing my skin for makeup, I put it on before my primer. It has reduced redness too”, they added.

Another said “I decided on Byoma after doing a lot of research. Everything that I’ve purchased from Byoma, has been AMAZING. The hydrating serum is everything. I apply it after I cleanse and tone & it leaves my skin feeling like a baby.”

Over on Instagram, @united_skin said “The hydrating serum, forever” and @jackiebeautyandskincare likes the product but agrees about the dropper “Really loving this product at the moment but the dropper is such a pain!”


byoma hydrating serum byoma's serum review

Image – Courtesy of Writer


The takeaway

Overall, I really like this serum for lightweight hydration, however, I do use other serums when I feel like my skin needs a bit more TLC.

It’s been working well for me over the winter months but I think this product will be best for me in the summer when I need something lighter in the hot weather, especially paired with their Moisturizing Gel Cream.

So, if you’re looking for a lightweight serum that hydrates without being heavy, give this one a go – at £12.99, it’s worth it!

Byoma products are also dermatologist-tested and approved, oil-free, non-comedogenic, alcohol and fragrance-free, vegan and cruelty-free. You can also purchase refills of this serum.


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Senior Beauty Editor

Laura Kemp started her journalism career as a news reporter for one of the largest newspaper groups in Europe before moving into features and editorial writing. Combining her love of hard-hitting journalism with her passion for beauty, she’s now Senior Beauty Editor at Live That Glow. When she’s not writing, researching, or interviewing her favourite experts, you’ll find Laura practicing her downward dog or drifting on her paddleboard.

Expertise: Hair care, nails
Education: University of Salford

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