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 • Makeup  • Makeup Reviews  • Why These Eye Pencils Have Become a Firm Staple in My Makeup Bag

Why These Eye Pencils Have Become a Firm Staple in My Makeup Bag

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Main image – Courtesy of writer

Selena Gomez thinks everyone is unique. That’s why she has launched a makeup line and called it Rare Beauty. I really love this concept – after all, we are all rare beauties! Preach!

Recently, having tested out a handful of Gomez’s products recently, I can confirm that they have all really helped to boost my confidence in their own way. Once I found my shades and figured out how best to use them on my own skin (without looking at how everyone else was wearing them), I can honestly say Rare Beauty products are now up there with some of my all-time favourite makeup.

Each product has a beautiful, well thought out formula that is totally fool proof but oh-so effective at the same time, and Gomez has somehow made even the most mundane of products exciting. 

Which leads me onto eyeliner and eyebrow pencils. It’s Rare (sorry, couldn’t resist) for me to get excited about these two types of products, but to my surprise, they have become quite exciting in my world recently. Here’s why…


Eye pencil of dreams

What can you say about an eye pencil? Not much really. But it’s as if Selena Gomez knew exactly what we all wanted when she created Rare Beauty Perfect Stroke Longwear Gel Eyeliner (£19 from Space NK, UK and $19 from Rare Beauty US).


Image – Courtesy of writer


It’s a slimline gel pencil available in three shades (a black, brown and plum shade), that’s the perfect balance of comfortably soft and smudge-free. Some gel or kohl pencils are so darn soft, they smudge at the first opportunity. I almost feel like saying, “yes ok, well done, you’re as soft as warm candle wax but you actually need to stay on my eyes to be called an eyeliner.” (Does anyone else envisage speaking to their eye makeup?)

As someone who advises clients regularly on makeup, I’ve learned from them that one of the hardest things to find is an eyeliner that doesn’t smudge. It’s harder still to find one that glides on smoothly, does a really good job of defining your eyes, lasts a long time and doesn’t smudge. But look no further – we’ve found it!

Having said that, if you did want to smudge this one with your finger or a brush though to create a smoky finish, you can. That’s what I love about this eyeliner – it gives all control to the user and does everything it’s told in the meantime.


Still searching for a single crumb in case @Selena Gomez dropped one ? NEW Perfect Strokes Longwear Gel Eyeliner is available in True Black, True Brown, and Compassion (burgundy) now only @sephora, Sephora @Kohl’s, @SPACE NK, and #rarebeauty #newrarebeauty #selenagomez #sephora #spacenk #geleyeliner

? original sound – Rare Beauty

I sometimes wear eyeliner along my top waterline – it’s not the most comfortable to apply and I look a little bit like a maniac when I do. But what you need in this situation is an eyeliner that transfers straight away. 

Some crayons take some persuading to get any colour out, so you end up scribbling on your own waterline.  Considering how delicate the skin around our eyes is, this isn’t pleasant or healthy. But this eyeliner goes on in one very quick slick, and it stays put. 

And finally, it’s got a twist up applicator too. Be still my beating heart. There are no messy pencil shavings, bits of pencil residue or blunt ends involved. If you run out, just twist the bottom and you’ll be presented with fresh liner that’s as good as the first time you used it. 


My brows’ soul mate

Finding a decent, easy to use brow pencil to me is like climbing Everest (I’m assuming, haven’t quite fitted it in yet). And because my search for the perfect one has always ended in disaster (slug brows, too-dark-brows, uneven brows, over-it brows, you name it I’ve done it-brows), I’ve always plumped for a sheer brow powder.

Brow powders are great, but they don’t necessarily provide the most natural of finishes. Because powders are less precise than a pencil, I usually end up creating a brow that looks like it’s all in one piece, rather than a more natural looking one made up of fine strokes of hair. 


Image – Courtesy of writer


Cue: Rare Beauty Brow Harmony Precision Pencil in Rich Taupe – the perfect shade to bring out my very fair eyebrows (£19 from Space NK, UK and $19 from Rare Beauty US).

It is another slimline, twist up applicator that gives you a fresh nib with every turn, and needs no sharpener. The nib itself is a thin diagonal line, making it easier to draw fine hair strokes and create the right shape. The selection of shades makes it fairly easy to find a natural-looking match too.


Image – Rare Beauty


And the formula! Oh the formula. It is so velvety soft and creamy that you know if you were to make a mistake, you’d be able to rectify it immediately. That’s not to say it doesn’t stay put though. Just like with the eyeliner, it gives you full control whilst being totally compliant in the areas it needs to be. And you can use the brilliant Rare Beauty Flexible Lifting Gel for extra security too.

The other end of the pencil is a brow brush. Of course this isn’t ground-breaking as most eyebrow pencils have the same thing, but it just proves it’s the full brow package. All the heart eye emojis. 


What other users are saying

I’m not alone in loving these two eye pencils. Kerry W on says about Brow Harmony Precision Pencil, “finally, a brow pencil that flatters my coloring. No more overly dark brows for this fair haired blonde. I will be back again.” I can relate.

And on the Perfect Strokes Longwear Gel Eyeliner, Sarai T says, “eyeliner has never been easier for me to apply than it is with this liner. Usually eyeliners never glide very well for me, but this one was so smooth and easy to apply.”


Overall value for money

I was actually quite pleased to find out that both the eyeliner and eyebrow pencil each cost £20. It’s not that I think this is cheap – especially for such tiny pencils and if you’re buying both, that’s a hefty £40. 

However, I was expecting them to cost at least £5 more each. I feel that whilst it’s always a bonus to pay less, the performance and longevity of each of these products is worth every penny.


The takeaway

The Rare Beauty Brow Harmony Precision Pencil’s velvety softness makes it so simple to achieve quick, neat brows. Forget brow powders, this works wonders at creating a natural-looking, fuller look. 

The Rare Beauty Perfect Strokes Longwear Gel Eyeliner gives good pigment and works quickly and neatly, making any eyeliner application just that – quick and neat. It’s soft but doesn’t run out quickly. It’s smudgeable but doesn’t smudge. And it’s my eyes’ perfect match.

The only criticism I have of these pencils is that they are so slimline, I usually spend forever searching for them at the bottom of my makeup bag. But whilst they are small in size, they sure are mighty in performance. 


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Beauty Editor

The former Beauty Editor of Glamour UK, Philippa has been a beauty and lifestyle journalist for over 16 years, picking up countless tips and tricks from makeup artists, hair stylists, dermatologists and celebrities. In that time she’s written for names like Cosmopolitan, The Sunday Times Style, The Telegraph, Grazia, Refinery 29 and Byrdie. Philippa lives in the UK with her husband, two children and their hyperactive cockapoo, Paddy.

Expertise: Makeup, hair care
Education: Oxford Brookes University

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