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 • Makeup  • Makeup Reviews  • I Tried Rare Beauty’s Viral Liquid Blush But Does it Live Up to its Dewy Claims?

I Tried Rare Beauty’s Viral Liquid Blush But Does it Live Up to its Dewy Claims?

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Image – Courtesy of writer

If you’re a fan of Selena Gomez, you’ll know how truly great her Rare Beauty makeup line is. 

From super smooth bronzing sticks to hydrating lip colours, this brand really isn’t just another celebrity box ticker. This is serious makeup. And each product boasts a beautiful formula, gorgeous packaging and a strong overall message to embrace your natural beauty

I recently tested the Rare Beauty Soft Pinch Liquid Blush. Having not particularly liked liquid blushers before, I was intrigued to see if Gomez could convince me otherwise, given that all of her other products that I’d tested so far had won me over. Here is my honest verdict.


Old habits die hard

My go-to for cheek colour has always been a cream blusher. I love the way you can just open up a pot or stick, swirl your finger into it and directly apply it onto the apples of your cheeks.


Image – Rare Beauty


There’s something slap-dash about a cream that I really enjoy. A quick flush in seconds, no fuss, no stress. I love the finish a cream blusher leaves too – usually shimmery, gleamy and dewy – and even though I usually have to reapply it by lunchtime because the pigment has disappeared, it’s worth it –  I think – for that instant glow.

So I had never really considered using a liquid blush, simply because I had found my preference. Cream blushers were the way forward for me and I would never stray. If only I didn’t have to reapply it in the middle of the day though…


First impressions

When Rare Beauty Soft Pinch Liquid Blush (in ‘Hope’, Dewy Finish) arrived on my doorstep, at first I thought it was a lip gloss. When you look at the packaging you’ll see what I mean. 


Image – Courtesy of writer


I was pleasantly surprised when I realised it was actually a blusher and for some reason, I fell in love with the chunky packaging even more. It looked and felt expensive and luxurious and made me really want to try what was inside. 

Isn’t it funny how packaging can sometimes have that effect on you? I always think if a bottle of foundation feels soft and looks glossy, then of course my skin will look and feel the same once I’ve applied what’s inside – right?! Clever.


Always read the label

Despite my love of cream – and only cream – blushers, I decided to give Rare Beauty’s liquid alternative a go. On unscrewing the lid, out popped its doe foot applicator, loaded with glistening product.

The instructions say to remove excess product before applying but of course this beauty editor knew better and she decided to just go for it. I also discovered later that you’re only meant to apply one or two dots onto each cheek. Dots. Let’s just think about how small dots are shall we?

I was clearly more excited than I thought about trying it out because I went in all guns blazing with a full applicator and two very large swipes on each cheek. As soon as I started blending it in with my finger, I realised my mistake – I was quickly resembling a clown. Wow, this stuff spreads like wildfire.

I gave it another go the next day, this time doing it properly. As it turns out, two dots is plenty – Selena Gomez knows best *slaps wrist* – and you only need the tiniest amount to make a big impact. 


The finish

Once I’d blended it in with my finger, I really, really liked the results. It looked fresh, dewy and very naturally so. It’s worth noting that the product is also available in a matte finish, depending on your preference.

The shade, ‘Hope’, is a little dusky pink for my liking – I usually go for more of a peachy-corally-pink, if that’s even a colour, but when teamed with another favourite Rare Beauty product of mine, the Tinted Lip Oil, also in ‘Hope’, the two match up beautifully.

You get a really good idea of both the finish and the colour payoff of the shade Hope in Rare Beauty’s TikTok below.


??? Shop all shades of Soft Pinch Liquid Blush @sephora, Sephora @Kohl’s, @SPACE NK, & #rarebeauty #rarebeautyblush #liquidblush #softpinchliquidblush #blushhack

? original sound – Rare Beauty

But the best bit is that this liquid blush made me notice what I’m missing when I use my beloved cream blushes; the longevity of the pigment. A liquid blush it seems, if formulated properly, can double up as a blush stain, which should hang onto your cheeks all day if you want it to.

And I’m pleased to say that this liquid blush does double up as a blush stain and doesn’t need topping up at lunchtime. I can simply go about my day and still have the same pigment on my cheeks that I did at 8 o’clock that very morning. 

And – extra bonus alert! Because you only use two dots per cheek (remember? DOTS), this little gem will last and last in your makeup bag. 


What other users are saying

Over on the Rare Beauty website others seem to be fans too. Sabrina L says, “this magic liquid blush has made my heart happy,” while  Teri B says, “I love this blush, this is my third bottle.” And Christine J says, “absolutely love the formula of these. Beginner friendly. Great color options and last all day.”


Overall value for money

£24 (or $23 in the US) isn’t bad for a blush that will last this long. And the packaging feels really premium too. See it as a treat to yourself when you’ve got the cash and then you’ll be able to see its true value.


The takeaway

To summarise – always read the label so that you don’t waste a drop of this precious nectar! I’m still marvelling at its dewy finish and am seriously impressed by how long the colour lasts on my skin too.

Selena Gomez has nailed Rare Beauty and this product is no exception. I love its luxurious packaging and particularly the satisfying ‘click’ you hear when you screw the lid back on. 

Whilst old habits die hard for me and I still hold a candle for cream blushers, the Rare Beauty Soft Pinch Liquid Blush still has a permanent place both in my heart, and in my makeup bag. Creams and liquids will just have to share me.


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Beauty Editor

The former Beauty Editor of Glamour UK, Philippa has been a beauty and lifestyle journalist for over 16 years, picking up countless tips and tricks from makeup artists, hair stylists, dermatologists and celebrities. In that time she’s written for names like Cosmopolitan, The Sunday Times Style, The Telegraph, Grazia, Refinery 29 and Byrdie. Philippa lives in the UK with her husband, two children and their hyperactive cockapoo, Paddy.

Expertise: Makeup, hair care
Education: Oxford Brookes University

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