Wander Beauty Brand Overview
Ok, let me confess straight up that I love a gimmick…whether it’s particularly pretty packaging, a unique scent, or even just some good old fashioned clever marketing.
Which leads me to Wander Beauty.
Co-founded by model Lindsay Ellingson, Wander Beauty was inspired by her work on photo shoots across the world- and created with travel in mind.
Throw in the fact that the range is cruelty-free- and often vegan too- and I was really interested to try.
But apart from the fact that its products are carry-on friendly (and I enjoy imagining I’m jetting across the world to far flung, glamorous destinations when I use them), do they actually deliver on their claims?
Well, very happily as it turns out some of Wander’s products compare really well to my usual favourites.
Extended Stay Hydrating Mask (€39/£34 for 60 ml, Niche Beauty)
Containing a high proportion of natural ingredients without any potential nasties like synthetic fragrance (in fact to me this just smells like the macademia oil it contains), this thin, pink gel formula is so subtle on the skin it could happily be worn mid-flight to rehydrate skin without attracting too much attention...
Boasting fruit extracts like lychee and melon for antioxidant protection and to brighten skin tone, as well as seabuckthorn, cucumber fruit extract and meadowfoam seed oil to hydrate and soothe, this mask leaves my skin soft and comfortably hydrated.
Happily, it’s also free from parabens, phthalates, synthetic fragrance and mineral oil.
I’ve included the full list of ingredients of this (and all the products I’ve reviewed here) at the bottom of this post.
The price is a bit of a downer, though, (but no worse than similar products from Herbivore and other luxury natural brands).
Great for: Hydration and those who like their face masks quick-absorbing.
Not-so-great for: The wallet, as this is a pretty pricey.
Mile High Club Mascara (€28/£24 for 10g, Niche Beauty)
Alongside my lifelong quest for skin that shines bright like a diamond is an ongoing search for the perfect mascara.
And since my under-eye dark circles (thanks genetics!) make a flake-free formula non-negotiable (the slightest movement in product leaves me look looking like I haven’t slept since 1996), that search has been going on for some years.
And while I do have a lash lift (one of the best beauty treatments I’ve ever spent money on), I still like a product that to enhance volume and separates lashes for a natural wide-eyed look.
Pretty much every mascara I’ve ever tried has to a greater or lesser extent left a little pigment under my eyes, so I am honestly so thrilled by this mascara, which has dropped not one flake of product in the almost five months I have been testing it.
Offering a similar natural-looking volume to Lancome’s Hypnose, this formula is also infused with peach leaf extract and castor oil to condition lashes (which makes me feel a little better about all the pain I subject them too…).
Great for: Natural looking, separated lashes with just enough volume and no flaking.
Not-so-great for: Honestly can’t think of anything- I really like this.
Smooth Sailing Perfecting Primer (€38/£33 for 30g, Niche Beauty)
And finally, a product that wasn’t such a favourite.
Let me start by saying that that’s not because this is in any way a bad product- my friends who enjoy a matte/perfected look really love this- it’s just mainly because I don’t really like the feel of silicone primers.
And this is very much a silicone-based primer; and definitely aimed at the imperfection-blurring market.
The addition of vitamins E and C are are a pleasant bonus though, while the flecks of real gold are touted as increasing elasticity (and add a nice touch of luxury to the makeup application process).
Like the rest of the line, this is also cruelty-free, and definitely effective at achieving its aims (when I do use this on my skin, it really does have a perfecting effect).
Great for: Those who enjoys the skin-smoothing qualities of a silicone-based primer with some skincare goodies.
Not-so-great for: Anyone who doesn’t enjoy silicone in their products.
Products reviewed were PR samples from Wander Beauty
The full list of ingredients
Extended Stay Hydrating Mask: Water/aqua/eau, Glycerin, Butylene Glycol, Cetearyl Alcohol, 1,2-Hexanediol, Camellia sinensis seed oil, Helianthus Annuus (Sunflower) Seed Oil, Macadamia Ternifolia Seed Oil, Potassium Cetyl Phosphate, Dimethicone, Limnanthes Alba (Meadowfoam) Seed Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Citrullus Lanatus (Watermelon) Fruit Extract, Citrus Aurantium Dulcis (Orange) Oil, Cucumis Sativus (Cucumber) Fruit Extract, Benzophenone-5, Propylene Glycol, Sodium Hydroxide, Theobroma Cacao (Cocoa) Extract, Lavandula Angustifolia (Lavender) Oil, Disodium EDTA, Bisabolol, Dextrin, Hippophae Rhamnoides Fruit Extract, Litchi Chinensis Fruit Extract, Geranium Maculatum Oil, Prunus Domestica Fruit Extract, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Imperata Cylindrica Root Extract, Santalum Album (Sandalwood) Oil, Rose Flower Oil, Chamomilla Recutita (Matricaria) Flower Oil, Sodium Hyaluronate, CI 17200, Paeonia Albiflora Root Extract, Leontopodium Alpinum Extract, Phenoxyethanol, PEG-8, Styrax Benzoin Gum, Commiphora Myrrha Oil, Carbomer, Cyclomethicone, Tocopheryl Acetate, Sodium Benzoate, Potassium Sorbate, Citric Acid, Beta-Sitosterol, Choleth-24, Ceteth-24, Cholesterol, Glyceryl Linoleate, Glyceryl Linolenate, Glyceryl Arachidonate, Panthenol, Ubiquinone, Niacinamide, Retinyl Palmitate, Sodium Ascorbyl Phosphate, Biotin
Mile High Club Mascara: Water/Aqua/Eau, Acrylates/Ethylhexyl Acrylate Copolymer, Beeswax, Iron Oxide (CI 77499), Stearic Acid, Hydrogenated Polyisobutene, Cetearyl Olivate, Triethanolamine, 1,2-Hexanediol, Cellulose, Paraffin, Sorbitan Oilvate, Copernicia Cerifera (Carnauba) Wax, Acacia Senegal Gum, Polysorbate 20, Pentaerythrityl Hydrogenated Rosinate, Acrylates/Octylacrylamide Copolymer, Ethylhexylglycerin, Glycerin, Sorbitan Sesquioleate, Hydroxyethylcellulose, Dimethicone, Ricinus Communis (Castor) Seed Oil, Trehalose, Butylene Glycol, Prunus Persica (Peach) Leaf Extract
Smooth Sailing Perfecting Primer: Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Phenoxyethanol, Tocopheryl Acetate (Vitamin E), Ethylhexylglycerin, Ascorbic Acid (Vitamin C), Gold