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 • Skincare  • Skincare Reviews  • Hoorah, is Fresh’s Soy Face Cleanser Great for all Skin Types?
Reviewing Fresh's Soy Face Cleanser

Hoorah, is Fresh’s Soy Face Cleanser Great for all Skin Types?

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Despite owning roughly 37,000 cleansers (I exaggerate- but only slightly), a few months ago I added to my collection once again, this time with cult classic Soy Face Cleanser by Fresh Beauty.

Although designed for dry and sensitive skin, Fresh wanted this cleanser to be suitable for all skin types – and it’s become a bit of a cult favourite.



This is new, up-to-date information. We updated this article in February 2024 to add further ways to use the product complete with updated prices.


Fresh Soy Face Cleanser

The brand says this cleanser is their “best-selling universal face wash that’s proven to maintain skin’s pH while also cleansing, softening, and hydrating all skin types & tones”, and that it’s been “proven effective on nearly 200 adults of all ages, genders, skin tones, and skin types (including sensitive).”

That’s some pretty great stats!

Offering the clean smell of cucumber in a low-foaming, non-drying formula, this pH-balanced gel offers a thorough cleanse- but doesn’t leave me rushing to immediately moisturise afterwards.

Instead, soy proteins, glycerin, rosewater, borage seed oil and ginseng help to moisturise and hydrate, leaving my skin comfortable. 

Soy proteins “are an unassuming yet potent skin savior when applied topically”, says Fresh, and the brand upcycles this ingredient from food sector byproducts.

“Obtained using an enzymatic eco-extraction process that ensures the integrity of the proteins, these plant-based powerlifters effectively bind moisture and provide a smoothing effect, which, in turn, serves to blur the appearance of fine lines and wrinkles”, helping to maintain a “healthy-looking, supple, and radiant complexion.”

As for glycerin, this is a humectant that works by drawing moisture from the air and deeper levels of the skin to the outer layer of your skin. It’s commonly used with occlusives – another type of moisturising agent – to trap the moisture it draws into the skin.

Rosewater has been used for centuries in the Middle East for a variety of beauty and health applications because of its antibacterial and anti-inflammatory properties, it also balances pH and provides antioxidants, making it a popular acne treatment.

Meanwhile, the popular aloe leaf juice and cucumber fruit extract soothe my skin when it’s stressed out.



On the skin

A cult product for good reason, this also removes a full face of makeup well and I can use this on my eyes without any stinging. It starts out as a clear gel and foams into a white lather to remove makeup and dirt, and it smells fresh like cucumbers which is particularly nice when using it in the morning.

It also works well as a second cleanse after an oil or balm-based product (and definitely better than trying to double up on your body care products), gently foaming and removing any residue while still keeping skin hydrated.


What other users say

Reviews of this cleanser show it’s got a fairly loyal following, with one customer saying it’s their “staple cleanser”.

Another said “I use a rotation of cleansers, including cream and oil, but Fresh Soy Cleansers is my go to. It’s gentle, non-drying and effective in removing sunscreen. It never irritated my thin, sensitive skin.

“The cleanser is gelly-like, and produces a minimal amount of foam when mixed with water. It cleanses away clean and leaves your skin cleansed but not stripped of moisture,” they added.

Another said “I’ve been using this cleanser for about a year now and I really enjoy it. It has a nice, clean fragrance. It lathers a little, just enough to spread easily on the face and allow it to be massaged into the skin.

“It doesn’t make my skin feel stripped, just fresh and clean. You also don’t need much, so although the price is high for a cleanser, I find that it lasts me ages.”

However, as of February 2024, one user said that although they have used this product “religiously for years without an issue”, since developing contact dermatitis and investigation with a dermatologist as to what caused it, they have found that the product “contains Propanediol” which has irritated their skin.

“Given that I’ve never had an issue before, it appears that this is a newly added ingredient… which will now prevent me from using and/or purchasing this cleanser going forward. Such a shame because it was a great product”, they continued.

Healthline does, however, state that propanediol is a commonly used ingredient in skincare products and “while some people might experience irritation after use, it doesn’t seem to cause an actual reaction.”



The takeaway

I have to say that this is one of the few products that I will be buying over and over again because this falls into a small category of gel cleanser which is thorough yet totally non-drying.

I also love that it is available in a few sizes (200 ml, 150 ml and 50 ml), meaning no fiddly decanting into a teeny bottle when I travel.  

Great for: Pretty much all skin types, I can even use this when my skin is really dry. Also, although this isn’t the cheapest cleanser, my 50 ml version lasts a good couple of months and I’m not sure I can think of a cheaper dupe that offers the same quality.

Not-so-great for: Cruelty-free fans. While I absolutely love this cleanser, I don’t love that Fresh sells its products in China where animal testing is required by law. I am pleased to note that they are taking part in a project to find alternative methods of testing, however.

Fresh’s Soy Face Cleanser is from £15.00 for 50 ml, Cult Beauty UK and from $16 for 1.7 oz/ 50 ml, Sephora US.



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Sally Underwood is a journalist, *serious* beauty fan, and Editor-in-Chief of Live That Glow. Formerly Editorial Director of one of Europe's largest newspaper groups, Sally has been a beauty obsessive since her teen years spent dragging her long-suffering (but immaculately-groomed) friends around every beauty counter in London. She now leads Live That Glow's editorial operations.

Expertise: Skincare, Body care
Education: University College London

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