Can the New Zoeva Baby Fresh Eyes Collection Really Brighten Tired Eyes?
Main Image – Courtesy of writer
When Zoeva announced they were launching a trio of products, all designed to brighten up the eye area, I was intrigued. The Baby Fresh Eyes Collection consists of three clever products that aim to refresh and revive eyes in need of a boost.
Each product is sold separately (the release date os this trio is September 30), but together they promise to be a force for tired eyes all over. So did I agree? Keep scrolling to find out.
The product details
Included in the trio are Baby Fresh Eyes Under Eye Brightening Corrector (£22.50), Baby Fresh Eyes Under Eye Brightening Patches (£32) and Baby Fresh Eyes Brightening Kohl Eyeliner Pencil (£16).
The under-eye corrector comes in two shades – light/medium and medium/tan – and contains colour-correcting pigments to help even up the skin (AKA: get rid of dark circles), as well as hyaluronic acid, cacao seed butter and vitamin E for super hydration.
The brightening patches contain caffeine (excellent for de-puffing), vitamin C, rose water, hyaluronic acid and peptides and are meant to create the ideal canvas for concealer (if you have that sort of time to spare in the morning).
And, finally, the eyeliner is in a neutral shade, aimed to be applied in the waterline to make eyes look bigger and brighter and counteract any redness.
Image – Courtesy of writer
The journey to ‘brighter eyes’
The undereye patches were my first port of call – I applied them in the evening though since I don’t have the 15 minutes suggested leave-on time to spare in the mornings. The gel patches look like they have little bits of dried red and pink flowers inside which is pretty, although when applied to my skin, it looked a little bit like I had a nasty rash.
It didn’t matter though as they felt comfortable, soothing and really cooling. I found them to be quite big – the pointed tail end is so long that it poked into the inner corner of my eye if I positioned the patch directly under each eye. So, I had to move each patch down a little, meaning the bulk of it was resting on the tops of my cheekbones, which I hoped didn’t affect the end result.
They stayed on nicely and I didn’t feel like they were going to slip off. Once my 15 minutes were up, I removed them and I have to say, I did notice a slight difference in both eye areas. They were definitely less puffy and brighter to look at, and my skin felt nicely hydrated and soothed.
Image – Courtesy of writer
The following morning, I applied my usual foundation and then dabbed some of the Under-Eye Brightening Corrector over the top. I went for the light/medium shade and this was definitely my kind of makeup product.
It’s super–duper creamy and feels really lovely to apply. Kind of slippery and not like it’s going to drag on or dry out my delicate skin, but it’s not greasy either. It almost feels wet when it first goes on (even though it isn’t) which shows how hydrating it is.
The result was great – I don’t suffer hugely with under-eye circles, but I could always do with a bit of brightening under there. And I felt like it made me look far more awake and my skin more even. It lasted well throughout the day too.
Image – Courtesy of writer
Finally, I applied my usual eye makeup – eyeshadow and mascara – and then went for it with the Brightening Kohl Eyeliner Pencil. It’s a skin-colour shade that’s meant to bring out the whites in your eyes which I love the idea of, but have never felt has ever worked for me with other similar products.
The liner itself is soft and easy to apply – no scratchiness or dragging. The pigment is strong and does the job. But personally, I feel like the problem with these pencils is that despite being a natural colour, they actually don’t look overly natural.
As much as I want to keep my lower eye bare, my mascara always somehow finds a way to slightly tint my bottom lashes somehow. So then when I wear a neutral liner in the bottom waterline, it stands out more than it should against the black, rather than blend in to create the illusion of brighter eyes.
This one, I’m afraid to say, is no exception. Don’t get me wrong – it looks and feels fine! But it also looks like I’ve drawn a neutral-coloured eyeliner onto my bottom waterline. Which isn’t really the point.
Image – Courtesy of writer
Overall value for money
Whilst I like that the three products are sold separately (in my case I’d buy the patches and the under-eye corrector, not so much the eyeliner) I sort of wish there was the option to buy them as a three too, with a package deal.
£16 is pretty standard for a decent eyeliner so if you’re into the neutral liner sort of thing, it’s a fair price. Again, £22.50 for an under-eye corrector or concealer is standard, although I’d rather it was slightly less as the pot is pretty small. For performance though, I’d spend it.
£32 for the patches is a lot – you’d have to really love them and know they work to spend that money although you do get a lot of patches in the pot (the exact amount I couldn’t tell you as, frustratingly, I couldn’t find anywhere on the packaging that says how many there actually are!).
What you spend your money on depends on your preferred method of undereye brightening. If you already have a great undereye concealer but you’re in need of some extra help in the skincare department, for example, I’d save for the patches first. If your skin regime is on point but you need a helping hand with concealing dark circles, go for the under-eye corrector.
The takeaway
I love the idea of a brand launching a collection of makeup products that all aim to do the same thing. Your eye area – covered. That sort of thing. It’s genius!
Overall, I love the products and even though the eyeliner didn’t quite hit the mark for me, it’s more the concept of pencils like this that I don’t get on with, rather than this particular product. It’s still nice to apply and I think the other two products in the collection are definitely worth a go.
Get Glowing!
