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Summer Fridays Overtime mask packaging

Do Summer Fridays Make the Best Masks Ever?

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Main Image – Live That Glow

Sometimes a brand comes along which is so niche that you have to kind of have to sit up and take notice.

Enter Summer Fridays; a company which (apart from the recent additions of a serum, AHA toner, cleanser and lip balm) is mostly known for its three primary colour-shaded masks: Jet Lag, R+R (which has now been discontinued), and Overtime.

And while all three promise hydration, softer skin, and a dewy glow, it’s the gritty manual exfoliants in Overtime and the luxurious soothing ability of Jet Lag which really bring them into their own.



This is new, up-to-date information. We updated this article in April 2024 to add further ways to use the product complete with updated prices.


The brand

Created by influencers Lauren Gores Ireland and Marianna Hewitt who realised there was a gap in the beauty market for natural, effective products with results quick enough to fit into their busy lives, Summer Fridays is all about luxury beauty with a glowy payoff.

Launched in 2018, the brand has since gone on to mega success, thanks in part to their (highly) Insta-friendly packaging, added to the existing media profile of both Hewitt and Gores Ireland (with the former having over a million Instagram followers).

And that social media savvy is apparent from the outset, with the Summer Fridays aesthetic focusing on a different pastel hue for each product, alongside clean, minimalist lines and eco-friendly aluminium tubes wherever possible (which happen to look as photogenic full as they do artfully crinkled post-use).

The minimalist-yet-luxury vibes continue with their ingredients too, with the focus firmly on no-nonsense actives like vitamin C and niacinamide alongside the essential oils and plant-based manual exfoliants that give this line a touch of indulgence.

But beyond the stunning visuals, impressive social media stats and yummy-sounding ingredients, how do two of their most cult products actually measure up?


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A post shared by Summer Fridays (@summerfridays)


Summer Fridays Jet Lag

Summer Fridays Jet Lag mask can be used as a nightly mask, daytime moisturizer or in-flight skin saver. This thick mask feels so luxurious, and it’s immediately cooling on the skin.

Upgraded to reap the best results as physically possible, the iconic mask is now crafted without the likes of essential oils to prevent potential irritation. 

Their enhanced, fragrance-free formula helps nourish, hydrate and calm with niacinamide, glycerin, hyaluronic acid and antioxidants – leaving skin looking renewed, and it has also received the National Eczema Association Seal of Acceptance™.

The skin-soothing blend of Bisabolol, Panthenol, and Cucumber Extract is perfect for those with sensitive skin, and helps to comfort stressed skin in need of dryness relief.

Another great thing about this mask is that you don’t need to wash it off, either work it in like a normal moistuiser or blot off any excess with a damp cloth!


The results

The result for me is a lovely glow and skin that is thoroughly hydrated. Because this mask is unscented, there’s no overpowering smell except for a nice hint of peppermint.

It’s super hydrating, which is great for dry and sensitive skin like mine, but it may be a little too much for acne-prone or very oily skin types.

Jet Lag is perfect for stressed-out skin, and the formula does feel like it drenches skin with its nourishing mix of vitamins, ceramides, antioxidants and gently exfoliating extracts, which work together to soothe and hydrate and plump away the look of fine lines and wrinkles to leave things uber-dewy.

I like this as an overnight mask and when used as a hydrating primer under make up too! But, would I buy it again? Although I’ve enjoyed using this mask, and I’ll certainly be finishing the tube, I’m not sure it’s worth the high price tag.

Great for: Softening and soothing.

Not-so-great for: The price: for the money this isn’t a skin-changing mask for me, more of a lovely treat, and I’m not certain I’ll be re-buying.


summer fridays jet lag

Image -@summerfridays/instagram


What other people have to say

Despite the likes of Kim K raving about this product, the reviews are mixed, with some people wondering whether it’s just a glorified moisturiser marketed as a mask. One customer on the Cult Beauty website says “Really good and nourishing but on the pricy side”.

While another writes “The extra boost my skin needs. I use it every few nights and my skin feels great when I wake up”.

Summer Fridays’ Jet Lag Mask is £49.00 for 64g on the Cult Beauty UK website/$49.00 for 64g on the Cult Beauty US website


Summer Fridays Overtime

Yummy-smelling and great for skin that’s really dry, Overtime also offers physical exfoliation, but this time in a creamy base.

Literally the scent of Autumn in a tube, Overtime combines gritty apricot seed powder with a host of nourishing goodies, and nutmeg, pumpkin and clove oils.

Designed to be massaged onto dry, cleansed skin for a full minute before leaving for 10 minutes, Overtime very much focuses on the slightly drier, flaky skin of winter, rather than the dehydrated skin types Jet Lag zones in on.

Slightly self-heating once on the skin, Overtime also packs a punch in terms of ingredients, which include vitamins A, C, K and E for antioxidant protection – great for weather and pollution-exposed skin too.

In addition, sweet almond, safflower and pumpkin seed oils moisturise, while oat kernel protein soothes and hydrates.


The results

The results are comfortable, hydrated skin which can happily wait before moisturising (as well as a healthy glow and a very relaxed me). More sensitive or rosacea types might find this a little too gritty, though, while the essential oils have the potential to irritate.

Those who love essential oils (and anything vaguely autumnal-smelling) are likely to enjoy this one though, since it really is a pretty unique formula (in fact, I don’t think I can think of another facial product with the same warm pumpkin and clove scent).

I’m also genuinely impressed with how many uses I can get out of this tube, too.

Great for: A gentle physical exfoliation, moisturising and a relaxing treat.

Not-so-great for: Sensitive skin types as both the gritty physical exfoliants here and the essential oils have the real potential to irritate.


Summer Fridays Overtime mask packaging

Image – Live That Glow


What other people have to say

Customers on the Summer Fridays Instagram page really rate this mask, with one writing “My Fave.. i love it”, while another says ” It’s an amazing physical exfoliant that also helps with texture of the skin!”

Another customer called it an “absolutely incredible mask!”

Summer Fridays’ Overtime Mask is $49.00 on the Summer Fridays US website


The takeaway

So overall do I think these masks are worth the hype (and the price tag)? Well as ever I think that comes down to personal taste and budget…

If you’re someone who absolutely loves manual exfoliants alongside a touch of aromatherapy and a whole lot of luxury then these cult classics are definitely for you.

On the other hand, if you have skin that reacts to essential oils or gritty scrubs then your money may well be better spent elsewhere (instead I really like Lixirskin’s Vitamin C Paste for a vitamin C-based exfoliation with a seriously glowy skin payoff).

And if you’re sure you want to dip a toe in Summer Friday’s oh-so-beautiful world of masks but are stuck on which to choose though, the simple answer is to work out whether your skin is dry or dehydrated.

For drier, flaky skin Overtime packs in a host of moisturising goodies in a creamy formula, whereas Jet Lag really gets to grip tackling slightly more dehydrated skin with a light, gel-like texture.

For my own sensitive, often dehydrated, skin though I’m more likely to repurchase Jet Lag; as much for its abilities to transport me to a five-star spa from my own home as for its glowing skin results… A beauty win!



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Sally Underwood is a journalist, *serious* beauty fan, and Editor-in-Chief of Live That Glow. Formerly Editorial Director of one of Europe's largest newspaper groups, Sally has been a beauty obsessive since her teen years spent dragging her long-suffering (but immaculately-groomed) friends around every beauty counter in London. She now leads Live That Glow's editorial operations.

Expertise: Skincare, Body care
Education: University College London
  • Tatjana CVEJIC


    So gorgeous post, especially I haven’t tried them yet, and only one of them is available here! I have to try it!

    14th November 2019

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