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 • Hair  • Haircare Reviews  • Function of Beauty: Trying the Brand’s Custom Hair Mask
Reviewing Function of Beauty's Hair Mask

Function of Beauty: Trying the Brand’s Custom Hair Mask

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As a true beauty geek by profession (and the owner of some ridiculously fluffy triangle hair), I appreciate customised products that mean I can deal with my multiple hair issues in one go.

And since I’m already a fan of their leave-in conditioner – which does an impressive job of keeping my freshly washed hair from drying frizzy or too fluffy – I was particularly excited when US brand Function of Beauty launched its personalised hair mask and serum.

A first from a major hair brand, these custom products follow the same format as the line’s shampoo and conditioner: filling in a short quiz about hair thickness and type, before selecting which goals you most want to achieve, and picking the colour and scent of your products.

Since my hair takes quite a lot of taming I chose shine, anti-frizz, conditioning and straightening goals, as well as the scent Flower to the People.

So does the mask deliver on its claims?

 

function of beauty hair mask

Image – Function of Beauty

 


Function of Beauty Custom Hair Mask

There’s something quite exciting about a custom mask specifically designed for my hair. I also love that the brand uses natural ingredients in all of their products – free from sulfates, parabens, phthalates, mineral oils, gluten, and always vegan and cruelty-free. 

But is my custom mask worth it?

My mask boasts hydrating and moisturising aloe vera leaf extract, coconut oil, passionfruit seed oil – which is amazing for moisturising the hair and skin – and argan oil. It also contains baobab seed extract, a high omega-3 fatty acid which is said to be effective at treating dandruff and skin flaking.

And, this mask does a good job of moisturising and softening my hair when used once a week. I only wish I’d stuck with my normal scent of Peach & Mandarin rather than Flower to the People.

Not because the floral scent isn’t nice (it’s feminine and pretty), but because I love the peach scent so much and because I find the floral scent just a little sweet.

I also feel that while this mask definitely does help condition my hair, weirdly, I think Function of Beauty’s standard conditioner actually does a better job – leaving my hair impressively shiny and hydrated every time I use it.

For our full thoughts on Function of Beauty’s shampoo and conditioner, take a look here.

 

 
 
 
 
 
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A post shared by Function of Beauty (@functionofbeauty)

 


The takeaway

Overall though, I’m still a huge Function of Beauty fan and the ability of their products to tackle multiple different concerns in one go.

I also like the commitment to including natural ingredients, and the brand’s cruelty-free ethos.

Great for: Addressing several different hair issues in one product.

Not-so-great for: Naturally perfect hair types, which could probably get away with a cheaper, simpler product.

Function of Beauty’s Custom Hair Mask is £23.00 for 222 ml, Function of Beauty UK and $24.00 for 7.5 oz/ 222 ml, Function of Beauty US

 

 
 
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Editor-in-Chief

Sally Underwood is the Editor-in-Chief of Live That Glow and a career journalist with a background in high-level newsroom leadership. Formerly the Editorial Director for one of Europe’s largest newspaper groups, she now applies those same rigorous editorial standards to the beauty industry, ensuring every review is physically tested and expert-vetted. Sally has been a beauty obsessive since her teen years spent dragging her long-suffering (but immaculately-groomed) friends around every beauty counter in London. She now leads Live That Glow's editorial operations.

Expertise: Skincare, Body care
Education: University College London
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